There are four ways to move an existing WordPress site to Webflow: do it yourself or with your in-house team, use an automated import tool, hire a Webflow freelancer, or work with a Webflow agency. Import tools mostly move blog content, not the design, static pages, forms or integrations. That means for most company websites, migrating is really rebuilding the site in Webflow, and the real decision is whether to rebuild it exactly as it is or use the move to build it properly. This guide explains what each option covers, what a professional migration includes so you don't lose your Google rankings, and how we migrate existing sites to Webflow at DuoDiv.
Prefer to discuss this directly? Contact us and we'll explore together whether your site is ready for the move, and what is worth taking with you.
What you'll find in this guide:
Anyone looking for someone to migrate a site from WordPress to Webflow quickly finds several kinds of answers, and each covers a different part of the job. Here is how they differ.
Possible if someone in the company knows Webflow well and has the time. It suits a small site with few pages and no large blog. The risk is that the technical work, such as mapping every URL and setting up 301 redirects, gets pushed to the end or forgotten. That is exactly where rankings built over years get lost.
The Webflow Marketplace and the WordPress plugin directory both offer tools that move posts, categories, tags and images straight into the Webflow CMS. With a large blog they save days of manual work. But they move content, not a website: the design, static pages like the homepage and service pages, forms and CRM connections stay behind. An import tool is part of the solution, not the one doing the migration.
A good fit when the goal is an accurate copy of an existing site, and the structure, content and messaging already work. A good freelancer will rebuild the pages in Webflow, move the content and set up redirects. What usually isn't included: checking whether the structure and messaging still fit the company, a redesign, and copywriting.
The right fit when the website is a core business tool, when you serve several audiences or have a lot of content, or when the move is also a chance to update your positioning and design. A good agency brings strategy, design, development and ownership of the technical migration under one roof. Check that it is a Webflow Certified Partner, meaning it has gone through Webflow's own vetting process.
The most important starting point: there is no way to transfer a WordPress theme to Webflow. The design and pages are rebuilt, and only the content moves across. So a professional migration involves far more than copying text:
This technical layer is where migrations fail. Not because of the platform, but because someone skipped the mapping or the redirects. We compared the two platforms themselves in our guide Webflow or WordPress for a corporate website, so here we focus on execution.
This is the question with the biggest impact on the outcome, and it is almost never asked. Most companies arrive with a simple request: move the site as it is. Sometimes that is exactly right. If the current site generates leads, the messaging is on point and the problem is purely technical, there is no reason to reinvent it.
But in most cases, companies want to leave WordPress because of something: the site is slow, hard to update, or no longer reflects who they are. Move it one to one and those problems move with it. And since the design and pages are being rebuilt anyway, the extra investment in strategy is small compared to what it saves.
That was the case with NBT, a supplier of research equipment for scientific labs. The CEO, Nadav, had invested heavily in the previous site and requested fix after fix, with nothing really changing. Before planning the new site we analyzed the old site's Google Analytics data and found that almost no one used the huge 30-link mega menu or the complex filtering paths. Most visitors came from Google straight to a product page. Moving the site as it was would have meant moving a navigation nobody used. Instead, we built the site around the way people actually look for products. After launch, average session duration rose by 137 percent, and organic visits reached about 2,500 over a month and a half, compared to an average of about 1,500 for the same period on the old site.
At Lulaway, a South African company that runs large-scale employment projects, the problem wasn't the platform either. The old site took 15 seconds to load and didn't bring in a single inquiry. We rebuilt it after a full strategy phase, and within two weeks of launch more than 140 inquiries came in through the forms alone.
We are DuoDiv, a boutique branding and web design agency based in Jerusalem, and a Webflow Certified Partner, one of about 12 in Israel. Our founders, Yoni and Rephael Nouchi, work on every project themselves: Yoni leads strategy and development, and Rephael leads design and visual language. This is how we migrate an existing site:
A full project like this usually takes 8 to 12 weeks from the start of the strategy phase to launch. We broke down the timeline in how long it takes to build a corporate website.
Not every site we have migrated started on WordPress, but the challenges are similar. At Spyre, a corporate innovation firm that works with IBM, Unilever and Intel, the previous site was on Wix, and its most valuable asset was a blog of about 100 articles, some with thousands of visits each. The CEO, Yelena Donets, was worried about losing search rankings. Wix doesn't offer a standard blog export, so we split the work with her half and half and moved the articles manually, one by one. Every article came across intact with no drop in rankings, and the blog kept growing. From WordPress this part is usually simpler, because WordPress supports a clean content export and import tools can move posts directly into Webflow.
Not every WordPress site needs to move. If your site is fast, well maintained, brings in leads and your team is happy with it, switching platforms won't solve anything. A site that depends on complex functionality available only as a WordPress plugin, or an organization with a development team that maintains a WordPress environment, will usually gain more from improving the existing site.
Migration is worth it when the site is slow and can't be improved any further, when every small change requires a developer, when ongoing maintenance costs more than the site returns, or when the site no longer tells the company's story correctly.
Before you choose a freelancer or an agency, ask a few questions. The answers will tell you whether they will migrate your website or just your content:
Anyone who answers these clearly, with examples from real projects, knows what they are doing.
So who can migrate an existing WordPress site to Webflow? Technically, almost anyone who knows Webflow, and import tools will move your posts in minutes. But a website is more than posts: it is structure, design, forms, integrations and rankings built up over years. If your current site works and just needs a new home, a good freelancer will do. If you are moving because something isn't working, choose someone who will first find out what isn't working, and build the new site around it.
Thinking about moving your site to Webflow? Talk to us, and we'll go over your current site together and what is worth taking with you.
There are four options: an in-house team that knows Webflow, automated import tools that move blog content, a freelancer who specializes in Webflow, or a Webflow agency. Import tools move content only, and a freelancer is usually best for copying a site that already works. When the website is a core business tool, the right choice is an agency that combines strategy, design and the technical migration. DuoDiv is a boutique branding and web design agency based in Jerusalem and a Webflow Certified Partner. We migrate existing sites to Webflow using our Blueprint First approach: strategy and a review of the current site's data come before design and development, and you work directly with the founders throughout the project.
Only partly. Some tools and apps move posts, categories, tags and images from WordPress straight into the Webflow CMS, which saves a lot of work when you have a large blog. The design, static pages, forms and integrations don't move automatically, because a WordPress theme can't be transferred to Webflow. Those parts are rebuilt.
Not if the migration is done properly. Rankings usually drop when old URLs disappear without a redirect, when pages that bring in traffic are left behind, or when title tags and meta descriptions get lost. A proper migration includes mapping every URL, setting up 301 redirects from each old URL to its new one, carrying over the metadata, submitting the new sitemap to Search Console and monitoring rankings in the weeks after launch.
It depends on the size of the site and on whether you are copying it or rebuilding it. A technical copy of a small site can be relatively quick. A full project with strategy, design, development and content migration usually takes us 8 to 12 weeks, from the start of the strategy phase to launch.
Much of what plugins do in WordPress is built into Webflow: forms, SEO settings, sitemaps, animations and a content management system. Connections to external systems such as a CRM, email marketing or automations are rebuilt through integrations or custom code. Review your plugin list before you start, because sometimes a feature has no direct equivalent, and that can be a good reason not to migrate.
Yes. After launch your team can update text, images, posts and CMS items on its own, with no developer and no plugin or security updates. At DuoDiv every site includes 6 hours of changes with no expiry date, and there is no monthly maintenance fee, since clients pay Webflow directly.
Former dev team lead at Max and a graduate of the Israeli Air Force's Ofek unit, with over a decade of experience in digital product development. Yoni leads DuoDiv's Blueprint First methodology - a comprehensive discovery process involving deep business research and full site mapping before any design begins. He has guided 50+ B2B companies across medtech, fintech, biotech, real estate, and insurance in building a digital presence that truly reflects their caliber.
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