Spyre is a corporate innovation firm that teaches large organizations to think and operate like an Israeli startup. Their clients include IBM, Unilever, and Intel, and their primary marketing channel is content marketing - a blog with roughly 100 articles, some attracting thousands of views.
When Spyre approached us, CEO Elena Donets recognized our strategic capabilities but was afraid of leaving Wix - their blog was a critical business asset, and the risk of damaging their SEO was real. So she asked us to build the new site on Wix. We did - something we almost never do. The site came out looking good, but we both knew there was much more to achieve. We reached a joint decision to stop and rebuild on Webflow.
The biggest challenge in this project wasn't the design or UX - it was the blog. Spyre had built up a blog over years that serves as their main marketing engine, with top articles drawing up to 8,000 views each. When migrating a site, you cannot afford to damage that.
The problem was technical: Wix doesn't allow standard blog export. Their export format is designed only for import into another Wix site, not any other platform. There was no automated solution. In the end, we split the work 50/50 with Elena - 50 articles each, migrated manually one by one. A heavy investment, but the site's organic rankings were worth every minute.
The result: every article made it across intact, with no damage to rankings - and the blog has only continued to grow from there.
When your clients include some of the world's largest companies, your website needs to signal that you belong in the same league. Spyre's old Wix site didn't do that - inconsistent design, a limited platform, and an overall feel that didn't match the level of service the company delivers.
We built a site that meets the international standard that their target audience - VPs of Innovation at global organizations - expects to see. Webflow allowed us to create an interactive, dynamic, and engaging experience that simply isn't achievable on Wix. All website content was written by Elena herself - she manages the company's entire content strategy in a polished, professional voice.
The UX strategy focused on creating a user journey that captures attention from the first moment and communicates content clearly and convincingly. Not just a beautiful site - a site that gives Spyre the credibility they need to stand across the table from the world's largest organizations.
Spyre's new website put them in a different place entirely. From a Wix site that didn't reflect who they are, to a site that gives them the credibility they need when working with IBM, Unilever, Ashdod Port, and their other enterprise clients.
And from this project came the next one: when IBM's team needed someone to build the Hadassah Accelerator website, Spyre connected us. There, they managed the content and we managed the design, development, and UX.
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