WhenNadav, CEO of NBT, came to us with a request to renew the logo, the task was particularly complex. The company exists Over 30 years And a leader in the field of laboratory equipment for neuroscientific research - customers recognize and recognize the existing logo.
But when he admitted there was no meaning behind the old logo, we knew it was an opportunity to do something special. He wanted Innovative logo that reflects the exploration of the brain But at the same time retains the company's identification.
The mission: to give a new soul to the logo without losing history.
NBT provide advanced solutions to neuroscientific research laboratories already 32 years. They solve three key challenges: finding the right solution, rapid implementation, and ongoing support.
The old symbol was a meaningless collection of points. We wanted Maintain visual identification But to give it a new meaning that connects to the world of science that society serves.
Our solution: turn the dots into a symbol that conveys an experience of Neurons and electrodes From the world of brain research.
We have created a branding that respects history and addresses the future:
The result: Visible logo Innovative, clean and accurate at an international level But still affiliated with the NBT that customers are familiar with.
The icon now speaks the language of the clients - neuroscientists who work with electrodes and neurons. It's not just a logo, it's Visual experience that connects to the domain that the company serves.
The result is branding that achieves the dual purpose - Innovation with continuity.
What we achieved:
The new branding gives NBT tools to grow and expand in the international marketplace, while maintaining the strong foundation they have built over 32 years.
project NBT Proved that it is possible to innovate a brand without giving up the values and identification that customers love - when you do it right, you get the best of both worlds.
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