https://www.agt-tech.co.il/

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When a company with advanced engineering capabilities and technological innovation realizes that their website doesn't reflect what they're truly capable of achieving, it's time for change. Afik Shoham, CEO of AGT Design Ltd, approached us with a problem familiar from many engineering companies - an outdated website that doesn't represent the company's level of innovation and professionalism.

AGT Design Ltd is a leading company in "creative engineering" - a unique combination of mechanical engineering and industrial design that delivers innovative and aesthetic solutions. With over 30 years of experience and more than 2,000 projects in defense, medical, and robotics sectors, the company realized it was time for a digital presence that would match their capability level.

The Challenge: Turning Complexity into Simplicity

The company specializes in solving complex challenges in advanced technical fields, but the old website failed to convey this high level to the target audience. The challenge was to showcase the breadth and depth of capabilities without creating unnecessary complexity.

The process included comprehensive specification of:

• Identifying diverse target audiences - from defense companies to advanced medical industries
• Mapping user journeys - how each target audience searches for and finds information
• Analyzing specialization areas - presenting capabilities in mechanical, opto-mechanical engineering and industrial design
• Defining business objectives - converting visits to quality business inquiries

The goal was to create a website that speaks professionally yet accessibly, demonstrating the company's innovative capabilities in a way that builds trust and generates interest.

The Solution: Design Reflecting Creative Engineering

Development focused on creating a user experience that reflects the company's innovative approach - combining engineering precision with creative thinking and advanced design.

What we built:

• Smart information architecture - intuitive navigation guiding visitors to relevant information
• Advanced visual design - combining technical elements with modern aesthetics
• Dynamic project presentation - galleries and descriptions demonstrating capability range
• Technology integrations - advanced contact systems and targeted inquiry forms

Innovation in Details:

• Emphasizing impressive data (2,000+ projects, 30+ years experience)
• Creating a browsing experience demonstrating the company's precision and innovation
• Perfect adaptation to different devices with emphasis on desktop user experience
• Search engine optimization for engineering and industrial design sectors

Results Representing Excellence Level

The project was completed as a classic project of ours - with comprehensive specification process, design tailored to company character, and development matching specific business objectives. The result was a website that finally represents AGT Design Ltd's level of innovation and professionalism.

Key Results:

• Professional corporate website reflecting advanced engineering capabilities
• Clear and accessible presentation of complex services to diverse target audiences
• Digital platform enabling quality contact with potential clients
• Strong digital positioning in the creative engineering field

Business Impact:The new website became a central resource for the company in developing new business and presenting capabilities to potential clients. It enables the company to present itself as a leader in creative engineering while maintaining the accessibility required for communication with diverse target audiences. The project proved that even advanced technical companies need digital presence that speaks the right language to each target audience.