AGT Design is a "creative engineering" firm - a unique combination of mechanical engineering and industrial design that produces innovative solutions for the defense, medical, and robotics industries. Over 30 years of experience, more than 2,000 projects, from concept design through full production lines - including prototyping, clean room assembly, and complex system development.
Afik Shoham, AGT's CEO, came to us when he realized the old website didn't represent what the company actually does. He said he liked the solid look of the existing design - but the content wasn't clear, the user journey wasn't precise, and the site simply wasn't working properly for their technical audience. We carried out a full UX strategy and website development.
This was a project where we needed to hold ourselves back. We wanted to build an innovative site full of animations, the way we know how. But the UX strategy process showed us that's not what this audience needs.
AGT's target audience is entirely technical - project engineers, procurement managers at defense companies, R&D directors in medtech. They expect to land on a solid, professional website, not a sophisticated visual experience. Too many effects would actually hurt credibility - this audience wants to see seriousness, engineering capability, and results.
The approach we took was solid but precise: clean, professional design that doesn't try to impress with animations but rather with clear content, logical structure, and a user journey that leads every visitor straight to what they're looking for. Not outdated, not trendy - just right.
What sets AGT apart from other engineering firms is the concept of "creative engineering" - the approach that says a good engineering solution is also a creative one. That's not just a slogan - it's the company's character. And that's exactly what the website needs to communicate from the moment of landing.
In the site's hero section, we placed a photo of AGT's offices - and what the visitor sees is a pool table in the middle of the workspace. Without a single word, that image tells the whole story: this is an engineering firm that doesn't work like everyone else. From there, the entire site unfolds - a clear and precise presentation of services (mechanical, opto-mechanical, and industrial design, project management), a project gallery showcasing the breadth of capabilities, and a process overview explaining how AGT takes a project from concept to production.
The AGT project illustrates a principle we care about: the right website isn't necessarily the most visually impressive one. Sometimes the most professional work is knowing when to hold back and build exactly what the audience needs - nothing more, nothing less.
AGT received a website that presents an engineering company with 30+ years and 2,000+ projects in a way that's perfectly calibrated for their technical audience. Solid, clear, professional - and creative in exactly the right places.
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