https://tzurinvest.co.il/

‍

Sometimes a project succeeds so far beyond expectations that it brings about fundamental change in the company that built it. This is what happened with Tzur Investments - a company that approached us to build a website for recruiting private investors for real estate projects in Israel, and eventually evolved into a leading development company operating with major institutions in the field.

The website we built was so effective that it reached the first page of Google for the search "real estate investments in Israel" just one week after going live - without any organic promotion campaign or other marketing effort. The result was a stream of high-quality leads that led the company to rapid growth and a change in its business model.

The most successful message we created: Precise content written by the best content writer in Israel for real estate and insurance fields - the same writer who created the famous slogan "Maybe you have insurance, but you don't have Harel."

The Challenge: Making Complex Investments Accessible

When we started working with Tzur Investments, the challenge was to explain to a broad audience of private investors why real estate investments through the company could be more profitable than independent investments. The field is full of professional terms and complexities that can deter potential investors.

The solution we developed:

• Content tailored to the general public - simple and accessible explanation of the advantages of group real estate investments
• Expert content writer - collaboration with the leading content writer in the field who knows how to translate complexity into simple language
• Advanced user experience - interface that guides investors through the decision-making process
• Credibility and transparency - presentation of real data and detailed client cases

The result was a website that doesn't just explain but also convinces - and leads to immediate action by quality investors.

The Solution: From Success to Evolution

The success of the first website was so great that it led to a fundamental change in the company's business model. From a company that recruited private investors, Tzur evolved into a development company specializing in urban renewal and operating with large institutions.

The new challenge:

• Target audience shift - from private investors to professional institutions
• Deepening professionalism - presenting development capabilities, not just investments
• Winning tenders - creating digital presence that influences institutional decisions

What we did:

• Adapted content and design for professional and institutional audience
• Added information about projects under construction and development experience
• Created user experience suitable for tender processes and contractor selection
• Maintained original identity while adapting to new needs

From Success Story to Fundamental Business Change

The project with Tzur Group proves that a good website doesn't just serve original goals - it can change the entire direction of the company. From a website designed to recruit private investors, we created a platform that transformed Tzur into a leading development company.

Key Results:

• Reached first page of Google within a week without promotion investment
• Continuous stream of high-quality leads from the first days
• Company evolution from investment model to full development model
• Winning tenders and recognition as a leading development company

Business Impact:The website didn't just help the company recruit investors - it changed how the market perceives it. From "Tzur Investments" the company evolved to "Tzur Residences" - a full development company operating in urban renewal and managing projects worth hundreds of millions of shekels. The project proved that quality content and excellent user experience can not only generate immediate results, but change the entire future of the company.