https://www.lulaway.co.za/

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There are moments that prove a good website doesn't just represent a company - it completely changes their game. Lulaway, a South African company specializing in project management for youth employment, approached us with a website that wasn't delivering results and a digital presence that didn't reflect their professional level.

The results exceeded all expectations - two weeks after the website went live, their marketing VP called asking us to remove the WhatsApp button because they were receiving too many leads! When we asked how this could be, she said this was the first time they were actually getting results from their website.

The amazing results: Over 140 leads just from the website forms in the first two weeks - and this doesn't include all the messages they received on WhatsApp!

The Challenge: Presenting Social Impact in Business Terms

Lulaway operates in a sensitive and complex field - placing youth from disadvantaged communities in South Africa. The challenge was to present the company as a professional and reliable entity capable of managing projects worth hundreds of millions of rand, while maintaining the social and human message.

What needed to be presented:

• Business-level professionalism - project management worth R350 million
• Measurable impact - 80,000+ youth placed in employment
• Strong partnerships - working with 1000+ private sector employers
• Transparency and reliability - detailed reports and results tracking

The goal was to create a website that speaks to two different target audiences: government bodies commissioning large projects, and private employers seeking quality workers.

The Solution: Design That Conveys Credibility and Results

The solution we developed is based on understanding that in this field, credibility and professionalism are everything. We created a website that emphasizes hard data and measurable results, while maintaining the social and human message.

What we built:

• Professional and advanced design - interface that conveys reliability and technological capability
• Impressive data presentation - emphasis on numbers: 80,000 placements, R350 million, 1000+ partners
• Tailored user experience - separate paths for different target audiences
• Advanced contact systems - forms and action buttons that lead to high conversion

Innovation in Details:

• Integration of real-time project tracking dashboard
• Visual presentation of social impact in business numbers
• Responsive design adapted for emerging markets
• CMS system enabling ongoing updates of success data and projects

From Non-Performing Website to Overwhelming Success

The Lulaway project proves that when you understand the target audience and create precise user experience, results can exceed all expectations. From a website that delivered no results at all, we created a platform that generates more leads than the company can handle.

Key Results:

• Over 140 quality leads in the first two weeks
• Dramatic increase in inquiries from government bodies and private employers
• Significant improvement in company positioning as industry leader
• Request to moderate lead flow because company couldn't handle the volume of inquiries

Business Impact:The new website didn't just improve Lulaway's digital presence - it changed how the market perceives them. From a company struggling to generate leads, they became a company that needs to manage the flow of potential clients. The project proved that even in emerging markets and fields with social impact, professional design and excellent user experience can create fundamental and immediate business change.