When a group Lulaway Coming to us with the idea to create a new delivery company in South Africa, we knew we were facing a fascinating challenge.
SNAPD Born from the vision to produce a fast and reliable delivery experience -”Snap delivery“In a word.
Our task was to translate this idea into a visual identity that would differentiate them in the competitive market of delivery services.
The process began with a deep understanding of the brand - SNAPD There wasn't just another delivery company. The name itself carried within it the promise: deliveries at the rate of a “snap” of the fingers.
From this insight, we developed a symbol that simulates the click of the fingers, incorporating dynamic lines that rise upwards.
The logo was built in an approach Minimalist and modern On an international level, with a focus on:
The palette selection included the bright red color as the dominant color, combined with subtle black and gray.
“The red color was chosen strategically - it is striking and instantly recognizable, even when a delivery vehicle is passing quickly on the street.”
The Godly Punt Complements the graphic identity in a clean and modern style, with different weights that allow flexibility in use.
Brand book What we've created includes detailed guidelines for realizing identity across all platforms - from delivery trucks to digital apps.
The result is a branding that perfectly reflects the values of SNAPD:
The minimalist logo and bright colors create a strong presence in the market, while the full graphic identity provides the company with consistent tools for growth.
The Lulaway Group expressed complete satisfaction with the process, demonstrating that a precise approach to branding can lead to exceptional results that advance a client's business goals.
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