When a senior manager in the City of Jerusalem approached us following the success of the real estate site we built, he brought with him Special challenge: to characterize a site for the state-Haredi education system in the city.
It is a unique sector that requires a deep understanding of the audience, values and special needs of the Haredi community.
The mission: to create a comprehensive characterization of the site that will connect educational institutions, educators, parents, and the community - while preserving the Haredi identity and placing sacred studies at the center.
“Yoni and Rephael from DuoDiv surprised us with a deep understanding of the ultra-Orthodox audience and our unique needs. They not only characterized a site, but created a solution that truly speaks the language of the community. The process was professional and thorough, and the result speaks for itself. ”
The big challenge was Understand the target audience in depth And translate that into a relevant user experience. We began an in-depth research process that included:
Understanding the unique needs of Haredi families, parents seeking quality educational institutions, and educators working in the system.
We have developed a hierarchy of information that puts the Sacred Studies and Thoracic Depth at the Center, alongside excellence in sand studies - just as appropriate to the values of the community.
We brought to the project a dedicated copywriter specializing in religious and Haredi audiences, who ensured accurate, sensitive and authentic writing that speaks the language of the community.
The characterization we have created is characterized by significant innovations specifically tailored to the intended audience:
We have developed a website structure that divides into distinct areas of activity - educational institutions, the foreign exchange community, educators and news - each area with tailored sub-pages and an intuitive navigation system.
Design a content management system that enables For each educational institution to present its information in a personalized way, with direct contact forms that reach the relevant institution.
Dynamic photo galleries, interactive maps for the location of educational institutions, statistics elements and a newsletter system.
Design a tailored user experience: a clean and accessible interface suitable for the Haredi audience, with an emphasis on readability and maintaining the requisite modesty.
The project was a remarkable success demonstrating the power of in-depth and tailored characterization for the target audience:
Following the success, the City of Jerusalem immediately returned to us for 5 more projects - Clear evidence of the quality of work and high satisfaction.
We were able to prove that our professional characterization process yields superior results even in complex and sensitive projects - in-depth research, collaboration with experts and precise planning.
The project has become a milestone in our work and demonstrates our ability to address projects at a municipal level, while maintaining cultural sensitivity and providing tailored solutions for every audience.
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