CORZ is an Israeli AI-powered supplier portal for procurement and invoice management. Organizations use it to manage purchase orders, supplier invoice submissions, approval flows and a digital archive in one place, and their suppliers work with them through the same portal. Inside the portal runs MILO, an AI agent that answers questions about the organization's procurement data in Hebrew.
We worked with Itamar, the CEO, who came to us through a referral. CORZ approached us for a website, and the project covered UX strategy and website development in Webflow. Along the way we also refined the brand and redesigned Milo, the company's robot, as a consistent 3D character.
The goal we set in the strategy phase: when an organization thinks about a supplier portal, CORZ should be the first name that comes to mind. The site speaks first to the decision makers: CFOs, procurement managers and operations managers. These are people who want control and transparency, worry about financial risk, and choose the system their teams will use every day.
Their pain points are familiar: losing control over purchasing, duplicate or lost invoices, rooms full of binders and no visibility with suppliers. So every solution page starts from the pain and explains how the portal solves it. We also defined what stays off the site, such as pricing and features that are still far from release, and set one call to action that repeats across the site: book a demo.
CORZ did not come to us for branding, but we quickly saw that it would be hard to build a good website on the existing brand. We did not run a full rebrand. We refined the colors and the logo within the existing world, so the team could actually work with them.
The big move was Milo, the CORZ robot. He used to be an unclear 2D illustration that never looked the same twice. We redesigned him as a consistent 3D character: a rectangular head with big eyes, headphones in the brand pink and the CORZ logo on his chest. The site imagery was built from that character, with Milo working next to two office characters who recur across the site, and so was the opening video, where Milo waves from a desk.
Today CORZ uses Milo in its marketing materials, and the AI agent inside the portal is called MILO too. When a small brand gets one consistent character, every new piece of content is recognizable at first glance.
Close to the end of the project, CORZ decided to cut some of the information the site presented, details the company was not ready to reveal yet. A fair business decision, but without those components the design lost its balance, and the site started to feel like a long PDF.
We tried a few targeted fixes, and none of them was good enough. So we stepped back: we chose a different, more minimal Webflow template and rebuilt the user experience on top of it. It was not a restart, because the content, images and design assets were ready. What changed was how they are presented. We asked CORZ for one more month, and they trusted us. The result is a site built for exactly the amount of information the company wants to share today, with room to grow when it is ready to share more.
The homepage opens with a blue card and the headline פורטל ספקים מבוסס AI, ההופך את ניהול הרכש וניהול החשבוניות לחווייתי, ברור ומסודר מאי פעם! (an AI-powered supplier portal that makes procurement and invoice management clearer and more organized than ever), with Milo waving from an office desk next to it. As you scroll, the line "our supplier portal delivers results from day one" fills with color word by word, followed by benefit tiles such as major savings in operational time and audit readiness at the click of a button. The solutions list shows everything the portal does in oversized headings, from order management to MILO, and on mobile each solution turns pink as you reach it. The site ends with a blue footer and a giant CORZ logo.
Behind the homepage are 6 solution pages (order management, submission management, email submissions, supplier community, secure digital archive and data management), a page for suppliers joining the portal, a blog with 19 articles, and a help center with 33 guides for portal customers, including a guide to MILO.
The CORZ website is live at corz.ai. After launch we surprised the team with two Milo figurines, 3D printed and hand painted, and a printed comic in which Milo walks into an office buried in binders and invoices and puts it in order, together with the two characters who recur in the site imagery. The comic tells the product story on a single page.
The work did not stop at launch. We helped CORZ set up an independent GEO campaign for visibility in AI engines: we trained the team to write articles and content that AI engines cite, and connected the systems they use to run the campaign themselves to the site.
CORZ joins our business software projects, alongside Cav Systems, a software company we also work with on AI-engine visibility.
This project shows why we work Blueprint First: when the scope changed right before the finish line, the strategy was the map that let us rebuild the experience without losing the message.
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