https://ibmalphazone.hadasit.org.il/

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When two giants like IBM and Hadassah unite to create a medical innovation accelerator, the digital presence must reflect that level of excellence. Through Spyre, a company we had worked with previously, a senior IBM manager approached us with a clear mission: build a website representing The Hadassah Program for Startups, driven by IBM Alpha Zone.

The challenge was twofold - not only to create the high-level digital presence required for such a venture, but to do so within a tight timeframe before the annual program launch. The initiative combines Hadassah's advanced clinical knowledge with IBM's technological capabilities, creating a unique environment for digital health startups.

The Challenge: Creating Enterprise-Level Content

When we reached the planning stage, it became clear there were two ways to proceed:

Option One: Wait a full year until the venture would have time to create detailed content about all the startups that had completed the program.

Option Two: We take on the challenge and create all the required content ourselves, including visual materials customized for each startup.

We chose option two - because we understood this venture couldn't wait, and we committed to creating a comprehensive solution that would include:

• Creating original content - success stories, technology descriptions, and business objectives
• Customized visual design - unique AI-generated images for each startup
• Unified brand language - combining IBM's identity with Hadassah's heritage
• Advanced information architecture - suitable for an international target audience

The result was a website that feels as if it was built by the venture's internal team.

The Solution: User Experience Reflecting Innovation

Building a website for an accelerator combining two giants like IBM and Hadassah required a design approach that would reflect the level of technological and medical innovation they represent.

What we developed:

• Innovative and advanced design - user interface demonstrating the technological capabilities of the partnership
• Flexible content management system - enabling easy updates of startup and cohort information
• Advanced integrations - registration systems and candidate management
• Target audience-tailored content - addressing international startups at the highest level

Innovation in Details:

• Creating custom AI-generated images for each startup
• Advanced responsive design suitable for all devices
• User experience emphasizing impressive data (90+ million dollars raised, 34 startups)
• Seamless visual integration of both organizations' brand identities

Digital Venture Matching the Partnership Level

The project was completed on time and with quality matching the expectations from an IBM and Hadassah accelerator. The result was a website that not only serves functional needs but also strengthens the venture's positioning as a global leader in medical innovation.

Key Results:

• Website reflecting the excellence level of both brands
• Digital platform enabling international-level startup recruitment
• Customized content and unique visual materials for each startup
• Content management system allowing independent updates

Business Impact:The website became a central resource for the venture, enabling them to recruit the best startups from around the world while emphasizing the unique advantages of combining IBM's capabilities with Hadassah's clinical knowledge. The project proved that it's possible to create the highest-level digital solutions even when time is tight and requirements are demanding.